Creative
Thoughtful
Excellence
hectorosunadesign.com
Career Summary
Experienced Senior Graphic and Web Designer with a proven 10-year track record in product design and UI across diverse platforms. I thrive in iterative design, value team critique, and obsess over visual precision. I collaborate across marketing, product, and engineering to deliver responsive, accessible, and high-performing experiences that make a business impact.
I’ve improved engagement on landing pages, reduced bounce rates, and shipped research-backed UI that increases conversions—while maintaining brand systems and design quality across channels.
Impact in Numbers
- +25% landing page engagement (Figma + Adobe CC)
- −55% bounce rate with responsive, accessible UI
- +10% user interactions & conversions
- −80% WordPress loading time
- +338% organic traffic via email/SEO collaboration
- 2 new enterprise accounts from a high-impact landing page
Skills & Strengths
A UI/UX-ready toolkit across research, design systems, prototyping, front-end fundamentals, and analytics. If a key UI/UX skill is missing below, I’ve likely practiced it—I kept this list practical and job-ready.
UX Methods & Deliverables
- User interviews & surveys
- Personas & empathy maps
- Jobs-to-be-Done thinking
- Heuristic evaluation / UX audits
- User flows & information architecture
- Wireframes (low–high fidelity)
- Interactive prototypes
- Usability testing & synthesis
- MVP scoping & prioritization
- Accessibility (WCAG, color/contrast)
Design & Motion
- Figma (Auto-layout, components, variants)
- Design systems & tokens
- Prototyping (Figma, InVision, XD, Sketch)
- Adobe CC: Illustrator, Photoshop, InDesign
- After Effects & Premiere Pro (micro-motion)
- Brand systems & visual direction
- Email, landing pages, mobile campaigns
Front-End & Platforms
- HTML, CSS, basic JavaScript
- Responsive, performance-minded UI
- WordPress (design & optimization)
- Component thinking (handoff-ready)
- Git/GitHub (versioning with devs)
- SEO & structured content basics
Research & Analytics
- Google Analytics (GA4) & dashboards
- Mouseflow / heatmaps & session replays
- Funnel & event-based analysis
- Hypothesis & experiment planning
- HubSpot (certified) reporting
Collaboration
- Agile/Scrum ceremonies
- Jira, Confluence, Notion
- Miro & FigJam workshops
- Clear specs & dev handoff
- Stakeholder alignment & critique
Also Comfortable With
- Microsoft Office (Word, PowerPoint, Excel)
- Procreate & Canva
- Basic content modeling & CMS ops
- Design ops & documentation
Professional Highlights
UI Brand Designer
ADI Global Distribution • Irving, TX • Oct 2021 – Aug 2023
- Shipped responsive landing pages, icons, and app UI in Figma/Adobe CC → +25% engagement.
- Applied accessibility and responsive patterns → −55% bounce rate, +15% satisfaction.
- Data-driven iteration and usability testing → +10% conversions across desktop & mobile.
Senior Marketing Specialist
CareerStaff Unlimited • Irving, TX • Jan 2021 – Oct 2021
- Co-developed RFP landing page (XD + Word) → helped secure 2 new client accounts.
- Led UI/UX efforts on B2B site redesign; introduced reusable content models.
- Improved WordPress performance → −80% load time.
Graphic & Web Designer
Working Solutions • Dallas, TX • Jun 2016 – Jan 2021
- Research-led content architecture → +26% site traffic, +87% search visibility.
- Inbound marketing partnership → +87% qualified leads, +338% organic traffic.
- Recognized by REBRAND® 100 Global Awards.
Education & Certifications
- The Art Institute of Dallas — Graphic & Web Design (2013–2016)
- University of Texas at Dallas — Chemistry (2006–2009)
- Institut Européen de Français — B2 Certification (2012)
- HubSpot — Certified (Email/Marketing)
What I’m Looking For
A UI/UX or Product Designer role where I can own flows end-to-end—research, IA, wireframes, and high-fidelity UI—inside a collaborative, experiment-friendly team. I’m especially energized by component-driven design systems, performance-minded front-end, and measurable outcomes.